Chevrolet: A Work Anthem
Brand
Date
Aug 2025
Description
This Chevrolet commercial, titled 'A Work Anthem', leans into the brand's automotive identity through a series of dynamic sequences. Featuring a range of trucks in environments from urban landscapes to rugged, open terrain, the production captures the performance of the vehicles across varying light conditions. The project was developed by McCann Mexico, with production handled by Habitant. Utilizing live-action techniques and a cinematic visual style, the film focuses on the intersection of labor and automotive design.
Style
Horizontal, Cinematic
Industries
Color
Scarlet
Jet Black
Background
Street
Context
TVC / TV Commercial
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