Chevrolet
2022 Traverse Design
Brand
Project2022 Traverse Design
Date
Jun 2025
Description
This automotive commercial highlights the 2022 Chevrolet Traverse, focusing on the design details of the vehicle's exterior. Through a sequence of tight close-ups, the film frames the front grille, brand emblem, and lighting hardware before shifting to dynamic driving shots along wooded routes and bridge crossings. Produced by Local Boy, the project utilizes natural light to emphasize the vehicle's body lines and silver finish. The live-action technique captures the SUV in a clean, commercial style, prioritizing the technical aesthetics of the model.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Automotive
Color
Off-White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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