Chase: Next Thing You Know

Oct 2025

Chase presents 'Next Thing You Know,' a cinematic campaign capturing a series of intimate life milestones through a lens of documentary-style storytelling. Directed by Droga5 New York, the film weaves together quiet personal transitions—from late-night apartment scenes to significant life events like home buying and medical milestones—using warm, moody lighting to frame everyday narratives. The execution relies on a nostalgic, analogue-inspired aesthetic that emphasizes human connection. Production was handled by 2x2=5, with editorial oversight from Cabin Edit. Post-production and VFX were managed by RASCAL and Rare Medium, while Wave Studios NY provided the sound design for the project.

Horizontal, Cinematic, Warm, Nostalgic

Analogue / film, Natural light

TVC / TV Commercial