Chase: 'I Like it, I want it'
Brand
Date
Nov 2025
Description
Chase presents 'I Like It, I Want It', a commercial campaign focused on financial independence for younger audiences. The narrative follows a protagonist as he navigates an urban setting, transitioning from window shopping to a purchase enabled by his own account. The film relies on natural light and a live-action technique to ground the story in a familiar, everyday environment. Developed by Droga5, the spot uses an upbeat aesthetic and warm color palette to capture the experience of personal spending. The project features sound design and music by Droga5 New York and The Elements Music to anchor the commercial flow.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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