Toyota: Chapter 1 "El Intro"
Brand
Date
Sep 2026
Description
Toyota collaborates with artist Alvaro Diaz in the introductory chapter of this luxury automotive campaign. The film features a high-energy blend of dynamic driving sequences and intimate, behind-the-scenes concert footage, framing the vehicle alongside musical performance. Directed by German Torres and produced by Invisible Collective for Conill, the piece utilizes cinematic and live-action techniques to bridge the worlds of performance and design. The visual edit contrasts monochrome segments with warm tonal shifts, emphasizing a rhythmic pace throughout.
Style
Horizontal, Cinematic, Monochrome, Warm
Industries
Color
Scarlet
Jet Black
Silver
Background
Street
Context
TVC / TV Commercial, Advertising Campaign
Associated creatives
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