Chanel

Jan 2025

Chanel’s 'The Look of Love' is a luxury fashion campaign that explores intimacy and human connection through a series of cinematic editorial portraits and product studies. Director and photographer Jess Ruby James leads the project, weaving together a visual narrative that alternates between emotive human interaction and the precise, tactile detail of the brand’s jewellery pieces. The execution relies on a blend of low-key lighting and atmospheric techniques, including analogue film grain and desaturated colour grading. With cinematography by Andrew Gough, the work maintains a consistent, moody aesthetic, while fashion styling by Tabitha Turner and make-up by Jasmine Abdallaoui add subtle, refined layers to the portraiture. Produced by Wildfire Content and MAP, the project channels a narrative-driven approach to showcase the luxury collection.

Horizontal

Analogue / film

Luxury Fashion Houses

Advertising Campaign