Chanel: The Look of Love

Jan 2025

Chanel’s The Look of Love campaign captures intimate, narrative-driven moments across both portraiture and product imagery. Directed and photographed by Jess Ruby James, the project leans into cinematic storytelling, utilizing analogue film techniques and moody, low-key lighting to emphasize texture and detail. The visual approach alternates between monochromatic editorial portraits and tactile, close-up product shots of jewellery. With cinematography by Andrew Gough and fashion styling by Tabitha Turner, the work maintains a consistent aesthetic through gritty film grain and high-contrast composition, creating a refined atmosphere that highlights the interplay between skin and metallic finishes. Additional creative support was provided by make-up artist Jasmine Abdallaoui and hair stylist Vanessa Barney, with production managed by Wildfire Content and MAP.

Horizontal

Analogue / film

Advertising Campaign