Chanel

May 2025

Chanel’s Spring 2025 ad campaign serves as a masterclass in luxury fashion storytelling, seamlessly blending high-end editorial sensibilities with the breezy, aspirational allure of a sun-drenched coastal escape. Photographed by the iconic duo Inez and Vinoodh, the series leans into an aesthetic of polished ease, featuring model Angelina Kendall in a variety of vibrant settings defined by bright blue swimming pools and lush palm-lined gardens. The imagery utilizes natural light to emphasize the intricate textures of the collection, from quilted jackets with distinct grid patterns to metallic swimsuits and classic pearl-adorned accessories. Through the styling lens of Valentina Collado, the wardrobe choices harmonize perfectly with the surroundings, creating a cohesive visual narrative that feels both aspirational and grounded. James Pecis’s hair artistry—moving from voluminous waves to sleek, pulled-back looks—complements Lisa Butler’s precise makeup application, ensuring the overall portraiture remains sharp and sophisticated. With a set design by Vincent Olivieri that prioritizes clean lines and open spaces, the campaign effectively captures the serene energy of the season. By layering the unmistakable heritage of the Chanel brand with modern, commercial flair, the work functions as a quintessential luxury fashion project that feels at once timeless and distinctly present, celebrating the artistry inherent in every frame while maintaining a clean, minimalist edge.

Editorial, Commercial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion