Chanel: "Handbag & Savior Faire" 1:00
Brand
Date
Apr 2021
Description
Chanel presents 'Handbag & Savior Faire,' a 60-second commercial film detailing the heritage and manual precision behind its luxury accessories. The project focuses on the intersection of technical artistry and traditional craftsmanship, emphasizing the tactile nature of quilted leather and the intricate mechanical stitching processes inherent in the atelier. Produced by Director's Bureau, the film utilizes live-action techniques and a monochromatic color palette to maintain a clean, polished aesthetic. By centering on the materiality of fine goods, the piece highlights the manual labour and assembly involved in the creation of iconic Chanel pieces.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Jet Black
Pure White
Background
Factory
Context
Brand Film / Corporate Video
Associated creatives
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