Chanel

Dec 2024

The Chanel Fragrance and Beauty Holiday 2024 ad campaign masterfully captures the essence of a wintry, high-end celebration through a series of evocative and precise visuals. Creative director Imruh Asha orchestrates a campaign that leans into a classic yet festive narrative, where the opulence of the heritage brand meets the ethereal qualities of a crystalline holiday landscape. Photographer Nicolas Kantor translates this vision with technical finesse, utilizing studio strobe lighting to emphasize the reflective sheen of silk, the intricate metallic details of fragrance packaging, and the polished glow of model Vittoria Ceretti. The aesthetic is defined by its deep, atmospheric backgrounds contrasted against falling white snow, creating a cinematic quality that feels both intimate and grand. Makeup artist Valentina Li brings the concept to life through stunning cosmetic artistry, incorporating macro-level detail like frosted lashes, vibrant pink pigments, and shimmering gold accents that define the collection's seasonal appeal. Set designer Alexander Bock grounds these ethereal moments with tactile elements, from the layered pearl and gold chains to the iconic branding subtly integrated into the compositions. By blending commercial precision with an editorial sensitivity, the campaign achieves a polished, festive harmony, using live-action technique to breathe life into the final imagery. The project stands as a sophisticated exploration of texture and light, perfectly timed for the peak of the gifting season.

Commercial

Studio strobe

Cosmetics, Beauty