Chanel

Apr 2025

Chanel’s Eyewear Spring 2025 ad campaign is a masterclass in editorial minimalism, stripping away environmental noise to place the collection’s architectural rigor front and center. Through the lens of photographer Karim Sadli, the project leans into a high-key studio aesthetic, utilizing sharp studio strobe lighting to create a clinical, high-contrast dialogue between the subjects and the product. Featuring a diverse cast that includes Kendrick Lamar, Nana Komatsu, Margaret Qualley, and Lupita Nyong’o, the series focuses on the tactile interplay of luxury textures—specifically Chanel’s signature tweed, layered pearls, and iconic metallic chains. Stylist Sheila Single anchors the visual narrative by pairing these heavy, tactile garments against the clean, geometric lines of the eyewear, which often feature gold-tone chain-link detailing or intricate temple work. By utilizing a stark white background as a canvas, the campaign achieves a commercial clarity that highlights the glossy finish of the frames and the deliberate styling choices. The result is a series of portraits that function as both high-fashion editorial statements and precise product showcases. The lighting remains consistently crisp, emphasizing the craftsmanship of the accessories while allowing the personality of the talent to shine through in a refined, polished format that feels distinctly modern yet tethered to the heritage of the house.

Editorial, Vertical, Commercial

Studio strobe

Eyewear, Fashion