Chanel
Cruise 2024-202
Brand
ProjectCruise 2024-202
Date
Apr 2025
Description
Chanel presents the Cruise 2024-25 collection through a campaign film set against the coastal landscapes of Marseille. The visual narrative captures the connection between maritime elements and the house's latest designs. Produced by MJZ London, the film utilizes live-action technique and drone footage to document the collection in its environment. The aesthetic leans into a cinematic tone, defined by natural daylight, warm colour grading, and golden hour lighting.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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