Chanel: Cruise 2024-202
Brand
Date
Apr 2025
Description
Chanel’s Cruise 2024-25 campaign captures a Mediterranean aesthetic, grounding its seasonal collection within the coastal landscape of Marseille. Produced by MJZ London, the film utilizes cinematic movement and drone footage to traverse the city's coastline, shifting from open water and sailboats to structured stone archways. The project leans into natural daylight and golden hour lighting, maintaining a warm colour grading throughout. This live-action production focuses on movement, framing models against the backdrop of the maritime environment.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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