Chanel

May 2025

Chanel presents Comete, a beauty campaign and editorial project centered on the collection’s focus on radiant, warm-toned palettes and shimmering finishes. Photographed by Andrew Vowles, the series utilizes macro photography and clean studio lighting to highlight both product textures and the makeup artistry of Valentina Li. The project features model Anneta Popova, with casting by Aymeric and set design by César Sebastien. The visuals employ a mix of split-screen layouts and diptych compositions to bridge the gap between static product shots and portraiture, relying on hard light and macro techniques to emphasize a polished, luminous aesthetic across the editorial assets.