Chanel: Coco Mademoiselle Crush Absolu

Aug 2026

Chanel presents the Coco Mademoiselle Crush Absolu fragrance campaign, a beauty project that captures the essence of the scent through an intimate and polished lens. The series centers on the perfume bottle, highlighting its amber and pink liquid against warm, dark interiors. Photographer Lachlan Bailey utilizes natural light to emphasize the textures of the set and the brand’s signature aesthetic. Talent Gracie Abrams features throughout the campaign, styled with layered pearls to complement the fragrance's classic visual identity. The project was developed with design input from Olivier Polge.

Vertical, Commercial, Warm

Natural light

Set-dressed

Advertising Campaign