Chanel

Apr 2026

Chanel reinvents seaside elegance with its latest COCO BEACH COLLECTION 2026, a high-fashion campaign that bridges the gap between whimsical illustration and the house's storied heritage. Under the guidance of creative director Sheila Single, the imagery leans into a bold editorial minimalism that demands attention, moving away from traditional beachside tropes toward a more controlled, graphic environment. Photographer Julien Martinez Leclerc captures this vision with precision, employing a stark high-angle perspective that forces a dynamic interaction between the models—Anatol Modzelewski and Sun Mizrahi—and their surroundings. The collection’s signature aesthetic, characterized by voluminous skirts adorned with vibrant marine-life patterns and quirky faux fur accents, is set against a monochromatic black backdrop to highlight every structural detail. Utilizing natural light to soften the crisp silhouettes, the campaign feels both playful and meticulously curated. The integration of structural white shirts and whimsical accessories creates a sophisticated tension that defines the contemporary luxury fashion landscape. By stripping away the literal beach setting, the project allows the artistry of the textiles to take center stage, supported by the clean, sharp beauty direction from hairstylist Lukas Tralmer and makeup artist Christelle Cocquet. This commercial work serves as a masterclass in modern branding, ensuring that the legendary Chanel logo remains a focal point while celebrating the brand's penchant for daring, imaginative design choices within the competitive fashion industry.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion