Chanel: Coco Beach
Brand
Date
Oct 2025
Description
Chanel presents the Coco Beach collection through a cinematic campaign film directed by Lachlan Bailey. The project features actress Margaret Qualley captured within a coastal setting, highlighting the label's latest swimwear and resort pieces. The visual narrative utilizes warm color grading and natural lighting to emphasize an intimate, relaxed lifestyle aesthetic. Partner Films Paris managed the production for this campaign, which leans into golden hour tones to showcase the interplay between beachwear, accessories, and the seaside landscape.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Pure White
Nude / Sand
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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