Chanel: Coco Beach
Brand
Date
Nov 2025
Description
Chanel presents the Coco Beach campaign, a resort-focused fashion film featuring actress Margaret Qualley. The work explores a relaxed seaside narrative, set against a backdrop of rocky shorelines, coastal waters, and sun-drenched swimming pools. Directed by Lachlan Bailey with production by Partner Films New York, the campaign utilizes cinematic framing and a warm golden hour palette. The aesthetic emphasizes natural textures of stone, water, and sand, captured through live-action technique and consistent natural light.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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