Chanel presents the Coco Beach campaign, a resort-focused fashion film featuring actress Margaret Qualley. The work explores a relaxed seaside narrative, set against a backdrop of rocky shorelines, coastal waters, and sun-drenched swimming pools.
Directed by Lachlan Bailey with production by Partner Films New York, the campaign utilizes cinematic framing and a warm golden hour palette. The aesthetic emphasizes natural textures of stone, water, and sand, captured through live-action technique and consistent natural light.
