10 Magazine

Sep 2026

Chanel: Cherish The Day is a fashion editorial series commissioned for 10 Magazine. Captured by photographer Alex Huanfa Cheng, the project highlights the intricate textures of seasonal tweed tailoring, showcasing a collection of jackets, skirts, and accessories through both controlled studio portraiture and observational outdoor settings. Featuring model Aditsa Berzenia, the editorial leans into a clean, minimalist aesthetic. The compositions utilize soft natural light and analogue film techniques to emphasize the interplay between the structured garments and the warmth of domestic and urban backgrounds. Styling by Toby Grimditch informs the project’s cohesive look, with hair styling by Yumiko Hikage and makeup by Eny Whitehead. Casting was managed by Clare Rhodes.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Editorial