Chanel: Chanel S/S 25

Feb 2025

Chanel’s S/S 25 campaign captures the house's latest collection through a series of editorial portraits and location-based imagery. Photographed by Inez and Vinoodh with creative direction by Sheila Single, the campaign channels a sophisticated monochrome aesthetic, utilizing analogue film techniques to emphasize the tactile qualities of signature tweed and flowing silhouettes. The imagery alternates between minimal studio portraits against neutral grey backdrops and architectural frames set within the Grand Palais. Valentina Collado leads the styling, while hair by James Pecis and makeup by Lisa Butler refine the polished, timeless look across the series. Casting for the project was directed by Aurelie Duclos, with manicures provided by Anatole Rainey.

Editorial, Clean, Vertical, Monochrome

Analogue / film

Grey Seamless

Advertising Campaign