Chanel: Chanel Eyewear S/S 2025 Campaign

Apr 2025

Chanel presents its S/S 2025 eyewear campaign, a series of editorial portraits featuring actors Lupita Nyong'o, Margaret Qualley, Nana Komatsu, and entertainer Kendrick Lamar. The project leans into a clean, minimalist studio aesthetic, utilizing a white seamless backdrop to focus on the intricate temple details and silhouettes of the new collection. Photographed by Karim Sadli under the creative direction of Sheila Single, the imagery pairs contemporary eyewear with the house's signature tweed tailoring. Fashion styling by Ib Kamara and Taylor Mcneill balances classic brand codes with sharp, polished detailing. Hair and makeup provided by Anthony Turner, Donato Smith, Emily Cheng, and Lynsey Alexander complete the visual identity of the campaign.

Editorial, Horizontal, Clean

Natural light

White Seamless

Advertising Campaign