Chanel

Oct 2025

Chanel presents the Fall/Winter 2025 eyewear campaign, a series of editorial portraits that focus on the collection's latest optical frames and sunglasses. The project leans into a clean, minimalist aesthetic, utilizing a bright white studio backdrop to emphasize the craftsmanship of the eyewear, from tortoiseshell and black square frames to tinted aviators and statement burgundy pieces. Photographer David Sims captures the campaign, working under the creative direction of Sheila Single. The imagery relies on soft, polished lighting to highlight the textures of the apparel—such as signature tweed and leather—alongside the model's natural makeup styling. Fashion styling is provided by Max Pearmain, with hair by Lukas Tralmer and makeup by Lynsey Alexander. The compositions are intentionally tight, keeping the focus on the product details and the structural design of the frames.

Vertical, Clean

Natural light, Beauty Light

Eyewear

White Seamless

Advertising Campaign