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Chanel: Chanel Eyewear F/W 2025 Campaign

Brand
Chanel
Date

Oct 2025

Description

Chanel presents the Fall/Winter 2025 eyewear collection through a series of minimalist portraits. Photographed by David Sims with creative direction by Sheila Single, the campaign focuses on the structural details of the frames, ranging from oversized tortoiseshell opticals to tinted aviator styles. The series features model Mathilda Gvarliani set against a clean, white seamless backdrop. The aesthetic leans into a polished, editorial look, utilizing soft natural light and bright beauty lighting to emphasize the textures of the apparel, including tweed jackets and leather pieces. Styling is provided by Max Pearmain, with hair by Lukas Tralmer and makeup by Lynsey Alexander.

Style

Vertical, Clean

Techniques

Natural light, Beauty Light

Industries
Eyewear
Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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