Chanel
Chanel 25 Bag Campaign
Brand
ProjectChanel 25 Bag Campaign
Date
Apr 2026
Description
Chanel presents the 25 Bag campaign, featuring talent Margot Robbie in a series of studio-based compositions. Captured by photographer Craig McDean, the fashion project leans into clean, high-key aesthetics, utilizing soft, directional lighting to focus on the textures of the leather handbags and structured apparel. The imagery captures the subject in double-figure studio compositions, alternating between classic tweed outerwear and minimalist knit silhouettes. The campaign maintains a consistent look across both portrait and commercial-style executions, prioritizing sharp silhouettes against a stark white background.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Advertising Campaign
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