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Chanel

Bleu De Chanel
Brand
Date

May 2024

Description

This commercial for the fragrance Bleu De Chanel leans into a cinematic, high-contrast aesthetic. Directed by Superprime Films, the live-action project unfolds through a fast-paced sequence of urban scenes, shifting between the interior calm of a bedroom and the energy of busy city streets. The film utilizes a monochrome treatment to emphasize sharp textures and expressive close-ups, highlighting the subject's movement through various interior and exterior environments. The edit maintains a swift, rhythmic flow, grounded by a focus on character-driven action.

Style

Horizontal, Action, Cinematic, Monochrome

Industries

Fragrance

Context

TVC / TV Commercial

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