Chanel Beauty

Jul 2026

Chanel Beauty continues its legacy of understated luxury with the Les Beiges 2027 collection, a project that masterfully bridges the gap between high-end cosmetics and authentic human expression. In this latest campaign, photographer Shayne Laverdiere leans into a soft, aspirational aesthetic that prioritizes the organic glow of the skin. The editorial portraiture centers on model Chen Yang, whose calm, direct gaze anchors the imagery while conveying a sense of effortless sophistication. By utilizing natural light that mimics the warmth of a golden sunset, the visual narrative avoids the clinical perfection often seen in the sector, opting instead for a cinematic quality that feels both intimate and expansive. The deliberate focus on skin texture and the delicate interplay of light against her face elevates the beauty photography beyond simple product display, framing the collection as a lifestyle essential rather than a mere accessory. Laverdiere’s choice to capture the subject in a lightly windblown, candid manner reinforces a theme of natural, unforced elegance. This project succeeds by aligning the technical requirements of luxury beauty advertising with a warm, evocative mood, ensuring the brand identity remains rooted in timeless style. Through this harmonious combination of lighting and composition, Chanel reinforces its position at the forefront of the global cosmetics industry.

Editorial, Vertical, Cinematic

Natural light

Cosmetics, Beauty