Chanel Beauty: Beauty Talks with Ke-Xi Wu
Brand
Date
May 2024
Description
Chanel Beauty presents 'Beauty Talks with Ke-Xi Wu,' a curated portrait and product series that highlights the brand’s cosmetic line. Captured by photographer and director Amanda Louise Macchia, the project leans into a retro, editorial aesthetic, utilizing soft natural light to emphasize texture and detail. Featuring Ke-Xi Wu, the campaign frames the subject in a clean, candid indoor setting, often punctuated by a Polaroid film format. The product photography mirrors this approach, displaying an array of compacts and lipsticks in a balanced, minimal flat-lay composition.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Context
Portrait / Headshot
Associated creatives
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