Chanel Beauty
Beauty Talks with Ke-Xi Wu
Brand
ProjectBeauty Talks with Ke-Xi Wu
Date
May 2024
Description
Chanel Beauty presents 'Beauty Talks with Ke-Xi Wu,' a series of editorial portraits and product studies centered on the brand's cosmetic line. Photographed and directed by Amanda Louise Macchia, the project leans into a clean, minimalist aesthetic, utilizing natural light to frame its subject and products against soft, architectural backgrounds. The imagery utilizes a consistent polaroid and analogue film style to capture the subject, Ke-Xi Wu, in a series of candid, intimate portraits. These are interspersed with flat-lay commercial arrangements that document the textures and surfaces of the featured cosmetic collection.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Cosmetics
Context
Portrait / Headshot
Associated creatives
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