Chanel Beauty: Beauty Talks with Ariane Labed
Brand
Date
May 2024
Description
Chanel Beauty presents 'Beauty Talks with Ariane Labed,' a series of behind-the-scenes portraits that capture the preparation process for the brand's cosmetics line. Shot by photographer and director Amanda Louise Macchia, the project utilises an instant-film format to document the interaction between the talent and the makeup team. Featuring actor Ariane Labed and makeup artist Mehdi R'Guiba, the campaign leans into a documentary aesthetic. The visuals rely on natural light and the unique grain of Polaroid photography to provide a candid look at the cosmetic application process. These editorial portraits maintain a consistent, minimalist focus on texture and composition.
Style
Vertical
Techniques
Polaroid, Natural light
Industries
Color
Jet Black
Background
White Seamless
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