Chanel

Jan 2025

Chanel reinvents the quintessential luxury narrative in its latest 25 Handbag campaign, stripping away unnecessary artifice to place the iconic accessory at the absolute center of the frame. Captured in New York City by photographer David Sims, the imagery leans into a crisp editorial aesthetic that balances high-fashion polish with a contemporary, accessible edge. Talent Dua Lipa anchors the series, resting her chin on her hands while surrounded by a trio of quilted handbags in pale yellow, soft pink, and metallic silver. The composition benefits from a disciplined approach to studio strobe lighting, which meticulously renders the intricate textures of the leather and the luster of the signature gold chain hardware. Under the creative direction of Sheila Single, the project executes a sharp vision of modern elegance, supported by the deliberate styling of Max Pearmain, whose use of chunky gold jewelry mirrors the metallic accents on the bags. This commercial work thrives on a refined minimalist backdrop, allowing the craftsmanship of the accessories to speak with authority. By prioritizing clean, even illumination and balanced framing, the team delivers a sophisticated, high-impact aesthetic that feels both timeless and perfectly attuned to the current fashion landscape. It is a masterclass in controlled studio production where every element, from the manicured detail to the precise set design by Stefan Beckman, contributes to a cohesive, elevated brand story.

Editorial, Commercial

Studio strobe

Bags & Accessories, Fashion