CH Carolina Herrera
'Bags' 2023 Ad Campaign
Sep 2023
The CH Carolina Herrera Bags 2023 ad campaign is a masterclass in editorial minimalism, stripping away extraneous noise to focus entirely on the interplay between form, texture, and luxury craftsmanship. Captured through the lens of legendary photographer Brigitte Lacombe, the series features the iconic Christy Turlington, whose composed, serene presence perfectly anchors the collection. The campaign leans into a sophisticated color palette of crisp whites, deep navies, and vibrant reds, providing a stark, elegant contrast against the neutral, seamless studio backdrops that define the visual identity of the project. By utilizing precise studio strobe lighting, Lacombe emphasizes the tactile quality of the handbags—from smooth, tan leather to embossed monograms and structured gold-tone hardware—while maintaining a clean, commercial focus that elevates these accessories to the status of essential wardrobe cornerstones. The styling choices, which oscillate between sharp, structured blazers and fluid, tiered chiffon gowns, highlight the versatility of the accessories, ensuring that each piece feels both timeless and grounded in contemporary fashion. This body of work reads as an exercise in refined restraint, where every element of the composition, down to the rustic wooden accents and subtle poses, is calibrated to showcase the intersection of high-end design and everyday functionality. Through a seamless blend of portraiture and lifestyle photography, the campaign articulates a clear, aspirational vision of modern luxury.
Lifestyle, Commercial, Editorial, Vertical
Studio strobe
Bags & Accessories, Fashion, Bags & Accessories, Fashion
