The We Take Care project for Centivo serves as a motion graphics campaign designed to clarify core healthcare concepts. By utilizing bold kinetic typography, the work centers on readable sans-serif text set against a palette of blue, white, and lime green.
Throughout the animation, graphic motifs like currency and pictorial boxes accompany the narration to ground the data in visual form. The execution prioritizes a clean, organized aesthetic to maintain brand consistency throughout the commercial piece.
Creative development was led by Max Cooper, with music and sound design by Cleod9.
