CBA
Hotcakes
Brand
ProjectHotcakes
Date
Dec 2024
Description
The 'Hotcakes' commercial for CBA focuses on the daily experience of a driver navigating a coastal route. The film captures the subject within a vehicle cabin, transitioning between personal navigation and professional tasks. Produced by Good Oil, the work leverages a cinematic, live-action approach with a distinct warm palette. M&C Saatchi Australia Group led the creative execution, while Fin Design + Effects provided post-production and visual effects support to integrate the digital elements within the in-car setting.
Style
Horizontal, Cinematic, Warm
Industries
Banking
Color
Medium Grey
Beige
Pure White
Background
Garage
Context
TVC / TV Commercial
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