CBA
Hotcakes
Brand
ProjectHotcakes
Date
Dec 2024
Description
CBA’s 'Hotcakes' commercial follows a driver navigating a coastal route, balancing professional commitments while behind the wheel. The narrative focuses on the interior cabin environment, utilizing a live-action technique to ground the interaction in a relatable, everyday setting. Developed by M&C Saatchi Australia Group, the spot incorporates post-production work from Fin Design + Effects to refine the cinematic quality of the visual field. Production was handled by Good Oil, resulting in a project that leans into warm, natural lighting to frame the suburban drive.
Style
Horizontal, Cinematic, Warm
Industries
Banking
Color
Medium Grey
Beige
Pure White
Background
Garage
Context
TVC / TV Commercial
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