CBA: Hotcakes
Brand
Date
Dec 2024
Description
CBA's 'Hotcakes' campaign is a commercial spot centering on a driver navigating a coastal route while managing a professional call via his vehicle's dashboard. The production leans into a cinematic visual language, utilizing a warm color palette to capture the interior cabin environment alongside external street-level activity. Developed by M&C Saatchi Australia Group with production from Good Oil, the spot employs live-action technique to ground the narrative. Post-production and VFX were managed by Fin Design + Effects, ensuring the integration of on-screen interface elements within the live-action footage.
Style
Horizontal, Cinematic, Warm
Industries
Color
Medium Grey
Beige
Pure White
Background
Garage
Context
TVC / TV Commercial
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