CBA
Human Bank
Brand
ProjectHuman Bank
Date
Dec 2024
Description
The Human Bank campaign for CBA adopts a cinematic approach to brand storytelling, utilizing black-and-white visuals to construct a narrative grounded in period-piece aesthetics. The project leans into a moody, high-contrast visual language that emphasizes atmosphere through its deliberate use of desaturated tones and live-action cinematography. Developed in collaboration with Goodby, Silverstein & Partners, the spot navigates through industrial and natural landscapes, anchored by the technical execution of Good Oil and VFX work by Fin Design + Effects. The production employs an analogue film-inspired look to maintain its historical tone.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Analogue / film
Industries
Banking
Color
Pure White
Jet Black
Background
Ocean
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.