CBA: Human Bank
Brand
Date
Dec 2024
Description
CBA’s Human Bank campaign leans into a cinematic period piece aesthetic, utilizing high-contrast lighting and desaturated tones to create a deliberate historical atmosphere. The project, brought to life by Goodby, Silverstein & Partners with production from Good Oil, explores narrative-driven visuals through a series of atmospheric vignettes. Incorporating analogue film techniques and live-action sequences, the commercial moves between industrial landscapes and quiet, water-based scenes. Post-production and VFX were handled by Fin Design + Effects to maintain the consistency of the project’s moody, period-accurate visual language.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Background
Ocean
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.