Cash App: Cash
Brand
Date
Aug 2023
Description
Cash App brings a high-energy pulse to banking with this project, 'Cash.' The piece features an ensemble cast captured through a blend of live-action technique and dynamic digital compositions, set against a backdrop of minimalist geometric studio installations. Moving through vibrant digital abstract environments, the work leans into a cinematic visual rhythm defined by fluid motion graphics and rich colour grading. The production was developed with creative oversight from Push, featuring production by XR Studios, Field Unit, and Chris Golden Art, with visual effects delivered by Crayon and sound design by Mildelife.
Style
Vertical, Action, Cinematic, Warm, Neon
Techniques
Slow motion, VFX / visual effects
Industries
Background
White Seamless
Context
Music Video
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