Cascade
The Feel
Brand
ProjectThe Feel
Date
Dec 2024
Description
Cascade introduces The Feel, a commercial campaign exploring a tranquil rural landscape. The project centres on a sequence featuring a cyclist navigating dirt roads, wheat fields, and pastoral settings, highlighting the brand’s presence within the alcoholic beverages and food and beverage sectors. Developed by agency Droga5 New York with production house Revolver, the project leans into a raw, authentic visual identity. The cinematography utilises natural light and a distinct warm color grade to ground the live-action footage, supported by post-production work from Fin Design + Effects.
Style
Horizontal, Commercial, Warm, Raw
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Navy
Camel
Background
Meadow
Context
TVC / TV Commercial
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