Cartier: Magical Night
Brand
Date
Dec 2024
Description
Cartier’s Magical Night is a cinematic brand film that shifts from a snowy, festive streetscape into an expansive, verdant greenhouse. The production highlights the intersection of luxury fashion and high-end jewelry, moving between the cool tones of a winter evening and the warm, golden hues of a lush interior setting. Directed through LA/PAC, the film follows a sequence of elegant subjects as they navigate both urban storefronts and vibrant, misty botanical spaces. The project utilizes live-action technique and dramatic lighting to create its atmosphere, focusing on the interplay between deep foliage and fine accessories.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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