Carhartt: Luke Grimes (Part 1) 60
Brand
Date
Dec 2025
Description
Carhartt presents a brand film, Luke Grimes (Part 1), which profiles the actor and musician across a series of rural and rustic environments. Through a documentary-style narrative, the 60-second film captures moments of performance and daily life set against farm landscapes and barn interiors. The production, handled by Stept Studios, utilizes a live-action technique to explore themes of craftsmanship and labor. With a focus on natural lighting and desaturated, earthy tones, the visual aesthetic leans into a cinematic and grounded perspective on the brand identity.
Style
Documentary, Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Nude / Sand
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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