CAP 74024

Jun 2026

The West End Girls campaign for luxury brand CAP 74024 serves as a masterful intersection of raw urban grit and high-fashion editorial polish. Captured through the lens of photographer Leon Mark, the project leans into a sophisticated, nomadic aesthetic that feels both immediate and timeless. The visual narrative is anchored by the rhythmic, architectural precision of hair stylist Massimo Gamba’s intricate cornrow braids on model Yelibe Tilahun, which provide a consistent, sculptural element amidst the collection’s eclectic textures. With artful fashion curation by Rúben De Melo Moreira, the imagery juxtaposes heavy, shaggy faux-fur coats and glossy patent leather against the weathered, graffiti-streaked concrete of city streets. These settings, bathed in warm natural light, create a vibrant contrast that elevates the garments' bold silhouettes. Makeup artist Katja Wilhelmus rounds out the look with an approach that keeps the focus on the natural interplay between the subject and her environment. By utilizing editorial portraiture techniques, the team moves beyond typical lookbook fare, crafting a cinematic atmosphere that feels candid yet meticulously staged. The result is a series that captures the essence of modern luxury, balancing vibrant, saturated color palettes with the stark, low-key chiaroscuro of monochromatic portraits to offer a compelling vision of contemporary urban style.

Editorial

Natural light

Luxury Fashion Houses, Fashion