CAP 74024
NOWHERE
Jun 2025
NOWHERE is an atmospheric fashion editorial project for CAP 74024, captured through a raw, documentary-style lens. Shot by photographer Julia Noni with fashion direction by Gabriella Norberg, the campaign presents a series of evocative vignettes featuring model Lou Schoof in an arid, desert-adjacent landscape. The imagery moves between intimate close-ups and expansive structural frames, emphasizing the interplay between minimalist concrete architecture and the natural terrain. Technically driven by an analogue film aesthetic, the production utilizes high-contrast monochrome grading to heighten the texture of the garments and environment. Across the set, the work relies on natural light—ranging from sharp, graphic midday sun to warm twilight tones—to build a quiet, cinematic narrative. The project captures a blend of gritty fashion portraits and sparse landscapes, leaning into a grainy, tactile visual language.
Editorial, Vertical, Monochrome
Analogue / film
Luxury Fashion Houses
Advertising Campaign, Editorial
