Model wearing sheer tights and black heels holding a chained handbag outdoors

Monochrome low-angle shot of a curved concrete overpass bridge against a clear sky

Model Lou Schoof reclining outdoors in underwear and loafers for CAP 74024 NOWHERE project

Black and white portrait of a woman reading a letter beside a mailbox outdoors in a desert landscape

A lone streetlamp standing against a dusk sky over a desert landscape with sparse low shrubs and a wire fence.

Black and white editorial image of a smiling model kneeling by a pool edge wearing white underwear and loafers.

Model Lou Schoof seated inside a car interior for CAP 74024 project NOWHERE photographed by Julia Noni.

Model crouching outdoors in black underwear and slingback heels holding a chain-strap handbag for CAP 74024 NOWHERE project

Close-up monochrome portrait of a model with hands raised framing her face, wearing a chunky chain necklace in harsh sunlight.

Black and white portrait of a model wearing high-waisted belted trousers and statement bracelets in a grainy film aesthetic

Model standing outdoors wearing pink shorts, white socks, and white heels with a prominent shadow cast on a wall

Monochrome fashion editorial image of model Lou Schoof walking away down an empty desert road for CAP 74024.

Close-up of a woman's foot in a high-heeled slingback shoe resting on the dashboard inside a car interior.

Dusk landscape in the desert with utility poles, distant mountains, and a single illuminated cabin under a purple sky

Model leaning against a parked car wearing a skirt and socks, captured in monochrome.

Monochrome portrait of model Lou Schoof leaning over a patterned breeze block wall for CAP 74024 NOWHERE project

Model Lou Schoof kneeling by a swimming pool in a black and white fashion editorial photograph by Julia Noni for CAP 74024.

Model Lou Schoof seated inside a vintage car with white socks and low heels for CAP 74024 project NOWHERE

Model Lou Schoof leaning against a metal structure in a leather blazer for CAP 74024 NOWHERE project

Black and white portrait of model Lou Schoof leaning on a car roof wearing a leather jacket, photographed by Julia Noni for NOWHERE.

CAP 74024 NOWHERE 2025

About

NOWHERE is an editorial campaign for luxury label CAP 74024, captured through a raw, atmospheric lens that leans into the interplay of desert architecture and high-fashion portraiture. Photographed by Julia Noni with fashion direction by Gabriella Norberg, the series utilizes high-contrast monochrome and grainy analogue film techniques to build a sense of desolate, cinematic intimacy. Featuring model Lou Schoof, the production moves between interior vehicle shots and expansive, arid landscapes. The imagery emphasizes textured apparel and sculptural accessories, using sharp natural light to cast deep shadows against concrete surfaces and sparse horizon lines.