CAP 74024: NOWHERE

Brand

CAP 74024

Date

Jun 2025

Description

NOWHERE is an editorial campaign for luxury label CAP 74024, captured through a raw, atmospheric lens that leans into the interplay of desert architecture and high-fashion portraiture. Photographed by Julia Noni with fashion direction by Gabriella Norberg, the series utilizes high-contrast monochrome and grainy analogue film techniques to build a sense of desolate, cinematic intimacy. Featuring model Lou Schoof, the production moves between interior vehicle shots and expansive, arid landscapes. The imagery emphasizes textured apparel and sculptural accessories, using sharp natural light to cast deep shadows against concrete surfaces and sparse horizon lines.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Context

Advertising Campaign, Editorial