CAP 74024 channels a sharp, intellectual rigor in its latest campaign, Riddle Me That, a luxury fashion showcase that prioritizes form, geometry, and the tactile nature of high-end tailoring. Featuring the iconic Alek Wek, the series leans into editorial minimalism, utilizing crisp studio strobe lighting to emphasize the graphic silhouettes of structured wool trousers, oversized plaid ensembles, and meticulously layered blazers. Under the creative direction of Antonio Moscogiuri and the precise lens of photographer Arseny Jabiev, the project serves as a masterclass in clean, high-contrast visual storytelling. The styling by Carolina Orrico elevates the garments through an interplay of voluminous shapes and rigid accessories, such as architectural hats and refined leather goods, which are captured with exacting detail. By oscillating between vibrant color-blocked backdrops and stark, high-key white voids, the campaign frames its subjects as sculptural elements rather than mere models. The inclusion of intimate, segmented portraits and close-ups—complemented by the precise work of hair stylist Charlie Le Mindu and makeup artist Kuma—creates a rhythmic, almost performative narrative. Riddle Me That effectively bridges the gap between commercial polish and avant-garde art, resulting in a cohesive portfolio that celebrates the intersection of modern luxury fashion and expressive body language within a controlled, sophisticated studio environment.
