CAP 74024

Jun 2026

Captured through the lens of photographer Jesse Laitinen, this series for luxury fashion house CAP 74024 serves as a masterful exploration of the intersection between artistic process and high-end aesthetics. Featuring model Gabrielle Rul, the campaign channels an intimate, candid energy that bridges the gap between structured studio precision and the raw spontaneity of life. Styled by Charlotte Gindreau, the imagery leans into a narrative of creative discovery, placing the subject amidst vintage typewriters, scattered sketches, and quiet Parisian vignettes. The creative team, rounded out by the polished hair styling of Michael Bui and the precise makeup application by Camille Siguret, creates a visual dialogue where the clothing serves as an extension of the subject's personality. By utilizing consistent natural light and a mix of stark black and white portraits and vibrant lifestyle shots, the project elevates editorial minimalism to a new standard. Whether posed against industrial urban backdrops or lounging in light-filled interiors, the work captures a contemplative atmosphere that feels both timeless and grounded. The deliberate use of varied textures—from shimmering sequins and leather to structured tailoring—is brought to life through a sophisticated approach to composition. Ultimately, this fashion project succeeds by feeling less like a commercial display and more like a captured moment of authentic, quiet human expression, perfectly embodying the elevated heritage associated with the brand.

Editorial, Vertical, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion