Canevas
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2023
Description
Canevas’s brand identity project, designed by Clairoux Studio, centers on a minimalist graphic system that spans print collateral and outdoor advertising. The identity utilizes bold, sans-serif typography and organic geometric shapes to establish a clean, consistent visual language across various media formats. Collateral pieces, including brochures and packaging, integrate die-cut windows and high-contrast color palettes to display the brand’s messaging. The outdoor campaign features large-format billboards and street-level posters, incorporating live-action photography within structured, typographic layouts to anchor the identity in an urban, residential context.
Style
Commercial, Clean
Color
Golden Yellow
Associated creatives
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