Acquiso
Brand Identity
Apr 2024
Clairoux Studio developed a comprehensive brand identity system for Acquiso, a project spanning digital, print, and motion assets. The design utilizes a minimalist aesthetic anchored by a vibrant orange and neutral palette, punctuated by precise French typography and geometric iconography. The system integrates infographics and bold sans-serif type to communicate financial and equipment leasing services. The visual language extends across diverse applications, including corporate brochures, digital billboards, and a mobile application interface. Motion graphics demonstrate the versatility of the brand's typographic system, while live-action video and still photography feature industrial equipment, creating a consistent look that bridges commercial utility with a clean, contemporary design sensibility.
Horizontal, Commercial, Clean
