Candy Crush
Crush Your Day
Brand
ProjectCrush Your Day
Date
Jan 2026
Description
Candy Crush moves into its latest campaign, 'Crush Your Day,' featuring a transformation from a mundane, monochrome reality into a vibrant world of color. The commercial spot highlights the transition from a rigid morning routine to an energetic, game-filled experience. Produced with BBDO New York, Foxden, and BUTTER Music and Sound, the project leans into a playful aesthetic. By employing live-action techniques, the work captures a shift in perspective, moving between a drab, static kitchen environment and a brightly lit, high-energy setting that emphasizes the game's integration into daily life.
Style
Horizontal, Commercial, playful, Retro
Industries
Video Games
Color
Jet Black
Pure White
Background
Kitchen
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.