Cancer Research UK
Cycle Challenge
Brand
ProjectCycle Challenge
Date
Jan 2025
Description
Cancer Research UK presents the Cycle Challenge, a promotional campaign designed to engage participants through a series of outdoor routes. The film showcases a diverse range of cycling environments, transitioning between expansive coastal roads and bustling urban streets to illustrate the scope of the challenge. Developed by the team at AdSmart from Sky, the creative uses high-angle drone footage to capture the movement of cyclists through varying terrains. The production leans into natural light to define the athletic setting, while bold typography overlays maintain a focus on the campaign's core objectives.
Style
Horizontal, Commercial, Clean
Techniques
Natural light, Drone footage
Industries
Public Awareness
Color
Jet Black
Pure White
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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