CANAL+
No Wrong Choice
Brand
ProjectNo Wrong Choice
Date
Nov 2024
Description
For their latest campaign, 'No Wrong Choice', streaming platform CANAL+ delivers a high-stakes narrative that leans into suspenseful urban storytelling. Developed by agency BETC Paris and produced by Stink Films, the commercial centers on a character’s frantic pursuit through city streets and a bustling subway station. The execution relies on live-action techniques to build atmosphere, complemented by a moody color grade that heightens the tension of the chase. Technical craft is further supported by post-production from Black Kite and sound design by Rascal, creating a cinematic experience that emphasizes dynamic movement and environment.
Style
Horizontal, Action, Cinematic, Moody
Industries
Streaming Platforms
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
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