Logo

Canadian Tire Gift Firsts 2024

About

Canadian Tire presents 'Gift Firsts,' a festive holiday campaign centered on traditional seasonal celebrations. The commercial explores themes of family connection through sequences of children navigating winter landscapes by bicycle and interior scenes featuring holiday gatherings. Produced with a focus on natural lighting and candid character performance, the work leans into a warm aesthetic. The production involved a collaborative team including Publicis Toronto for creative, with production handled by The Royal Budapest Film Co. and Steam Films. Post-production and sound design were managed by School Editing, Alter Ego, ThePub Toronto, and Magma Music Agency.

Brand

Canadian Tire

Credits

Publicis Toronto
Agency / Creative
The Royal Budapest Film Co.
Production
Steam Films
Production Service
School Editing
Post Production / VFX
Alter Ego
Post Production / VFX

Industries

Big Box Retail

Styles

HorizontalCommercialWarm
Similar projects
Canadian Tire
Spring Deals
Project
Canadian Tire
Letting Go
Project
Canadian Tire
Haunted House
Project
Canadian Tire
Walk with Gary
Project
Canadian Tire
The Roots | Canadian Tire Making Of
Project
Canadian Tire
Hide and Seek
Project
Canadian Tire
UpSideDown
Project
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by