Canadian Club

Liar Liar Pants On Fire

Brand

Date

Jun 2026

Description

Canadian Club’s 'Liar Liar Pants On Fire' campaign is a comedic commercial spot that leans into a lighthearted narrative. Created by Droga5 ANZ, the film follows various characters in pubs and campsites as their tall tales trigger literal pyrotechnics on their clothing. Produced with a focus on cinematic visual effects and live-action technique, the project relies on grainy, high-contrast imagery to ground the absurdity in social settings. Alt VFX handled the post-production requirements to integrate the flame sequences, while Sonar Music developed the accompanying audio landscape. The campaign was supported by media strategy from PHD Australia and production oversight from Anastasia Castell.

Style

Humorous, Horizontal, Cinematic, Grainy

Techniques

VFX / visual effects

Industries

Alcoholic Beverages

Color

Charcoal

Pure White

Navy

Background

Forest