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Camilla and Marc

Resort 2024 Ad Campaign
Date

Nov 2023

Description

For the Camilla and Marc Resort 2024 ad campaign, the brand leans into an aesthetic of quiet luxury, blending architectural grandeur with the organic serenity of a Mediterranean landscape. Captured against the historic backdrop of Villa San Michele in Florence, the imagery presents a sophisticated, minimalist vision that feels both timeless and grounded in contemporary fashion. Photographer Diana Bartlett masterfully utilizes soft natural light to emphasize the clean, structured silhouettes of the collection, ranging from flowing floor-length dresses to sharply tailored oversized blazers. The editorial approach prioritizes the dialogue between the subjects and their surroundings, where weathered stone textures and lush garden foliage frame a palette of muted golds, deep blacks, and earthy neutrals. Stylist Melissa Levy curates a refined, polished look, punctuated by elegant details such as gold-toned hardware and sleek accessories. Model Ece Bıçak anchors these frames with a calm, direct gaze, while the intentional application of slicked-back hair by Giles Degivry and bold, precise makeup by Lauren Bos reinforces the overall portrait aesthetic. By seamlessly integrating the garment textures with the historical fresco-filled architecture and expansive hilly vistas, the campaign avoids overt ornamentation in favor of understated elegance. This project succeeds as a cohesive editorial narrative, effectively communicating the brand’s commitment to high-end design through clean compositions and a serene, aspirational atmosphere that defines the season.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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