Model in a long olive green dress crouching against a stone balustrade overlooking a distant valley.

Model in camel blazer and long skirt leaning on stone wall outdoors under an overcast sky in Florence

Model Ece Bıçak wearing a light yellow slip dress leaning against a stone balustrade overlooking cypress trees.

Model Ece Bıçak standing on a gravel path wearing a beige oversized button-down shirt set and gold sandals.

Model standing in a long brown strapless dress inside an Italian architectural courtyard for Camilla and Marc

Model wearing a black off-the-shoulder top and light blue jeans lounging outdoors by a pool

Model Ece Bıçak wearing a long white sleeveless dress beneath a painted fresco arch in Florence.

Model standing on a stone terrace overlooking a valley wearing a long beige dress and black belt for Camilla and Marc

Model Ece Bıçak wearing a sheer black bodysuit, belt, and sunglasses against a tree in a sunlit garden.

Model Ece Bıçak in a black plunging halter mini dress and heels leans against a stone balustrade in Florence.

Model wearing a black patterned lace two-piece outfit standing by an outdoor swimming pool for Camilla and Marc

Camilla and Marc Resort 2024 Ad Campaign 2023

About

For the Camilla and Marc Resort 2024 ad campaign, the brand leans into an aesthetic of quiet luxury, blending architectural grandeur with the organic serenity of a Mediterranean landscape. Captured against the historic backdrop of Villa San Michele in Florence, the imagery presents a sophisticated, minimalist vision that feels both timeless and grounded in contemporary fashion. Photographer Diana Bartlett masterfully utilizes soft natural light to emphasize the clean, structured silhouettes of the collection, ranging from flowing floor-length dresses to sharply tailored oversized blazers. The editorial approach prioritizes the dialogue between the subjects and their surroundings, where weathered stone textures and lush garden foliage frame a palette of muted golds, deep blacks, and earthy neutrals. Stylist Melissa Levy curates a refined, polished look, punctuated by elegant details such as gold-toned hardware and sleek accessories. Model Ece Bıçak anchors these frames with a calm, direct gaze, while the intentional application of slicked-back hair by Giles Degivry and bold, precise makeup by Lauren Bos reinforces the overall portrait aesthetic. By seamlessly integrating the garment textures with the historical fresco-filled architecture and expansive hilly vistas, the campaign avoids overt ornamentation in favor of understated elegance. This project succeeds as a cohesive editorial narrative, effectively communicating the brand’s commitment to high-end design through clean compositions and a serene, aspirational atmosphere that defines the season.