Camilla and Marc: CAMILLA AND MARC S/S 2025 Campaign

Feb 2025

The Camilla and Marc S/S 2025 campaign serves as a study in minimalist structure, centered on the architectural tailoring and precise silhouettes of the brand’s latest collection. Featuring model Mariacarla Boscono, the series leans into an editorial aesthetic characterized by clean, sharp lines and a neutral palette. Captured by photographer and director Davit Giorgadze, the campaign utilizes a mix of natural light and subtle flash to highlight garment textures, from intricate lace to structured pinstripe coats. Art direction by Stephanie Huxley anchors the project within a series of pared-back studio settings, often accented by vertical metallic paneling or seamless backdrops. The execution balances polished, avant-garde styling with an industrial texture, supported by the creative input of set designer Nicola Scarlino, hair stylist Pawel Solis, and makeup artist Marie Duhart. Fashion editor Virginie Benarroch provides a cohesive styling thread that underscores the brand’s focus on modern, refined tailoring.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign