Calvin Klein: SP23 Sportswear Women's
Brand
Date
Jul 2024
Description
Calvin Klein’s SP23 Sportswear Women’s campaign highlights a collection of tailored suits, dresses, and knitwear through a refined, editorial lens. The production leans into a minimalist studio aesthetic, utilising high-contrast lighting to accentuate the form and texture of the garments. Captured in monochrome, the project employs rhythmic editing and live-action techniques to build a dynamic sequence of movement. The sound design by IXYXI complements the visual pacing, maintaining a sharp focus on the apparel throughout the series.
Style
Editorial, Horizontal, Monochrome
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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