Callaway Golf: Going For It
Brand
Date
Feb 2024
Description
Callaway Golf presents 'Going For It,' a campaign highlighting the Rogue ST line of fairway woods and irons. The project features golfers on the course, emphasizing the equipment through deliberate product close-ups and dynamic camera movements. Produced by Fellow LA in collaboration with Taco Truck Creative, the film utilizes a monochrome aesthetic to create a distinct visual tone. The production leans into high-contrast matte textures and live-action techniques to frame the sports equipment across the course landscape.
Style
Horizontal, Commercial, Monochrome, Matte
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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