Callaway Golf: Simple Physics

Brand

Date

Feb 2024

Description

Callaway Golf presents 'Simple Physics,' a technical campaign highlighting the research and development behind their latest equipment. The project bridges the gap between performance and engineering, utilizing high-end CGI animations and VFX to visualize telemetry data, drag force calculations, and wind tunnel airflow simulations. Produced by Fellow LA in collaboration with Taco Truck Creative, the film balances live-action sports footage with a minimalist studio aesthetic. The execution centers on aerodynamic precision, integrating digital overlays to frame the product within a high-tech athletic context.

Style

Horizontal, Commercial, Cinematic, Minimalist

Techniques

Animation, 3D render / CGI, VFX / visual effects

Industries

Golf

Color

Jet Black

Navy

Context

Advertising Campaign, Brand Film / Corporate Video